Ziheng Shen

 

 

 

 

 

This is a project about self-image and self-concept originated from the theory of fashion marketing. I shot the standard portrait photos of the same person for the purpose of demonstrating three kinds of images as well as the subtle switch among actual image, ideal image and social image. The rapid social development urged everyone to understand his or her self-image without being influenced by others. People show more concerns for themselves instead of the social will and mainstream. The self-concept is related to incentives, choices and actions. For example, we tend to shop something that can match our self-image and even highlight our personality. The contemporary Chinese society witnessed the change from absolute obedience to pursuit of individual personality.